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Brain Activities Show There Is Nothing Like a Real Friend in Contrast to Influencers and Other Celebrities

The Roles of Celebrities in Public Disputes: Climate Change and the Great Barrier Reef

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

Source credibility and skin cancer prevention messages: comparing effectiveness of celebrities, celebrity doctors and medical practitioners as health spokespersons

The impact of age on consumer attachment to celebrities and endorsed brand attachment

Three's company: investigating cognitive and sentiment unit imbalance in co-branding partnerships

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

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